Month: June 2020
Converting Retail Big Data Into Predictive Insights
People tend to talk about big data as one, all-encompassing technology, but the truth is, you can perform big data analysis in different ways. As a retailer, you are probably familiar with descriptive analysis, which gives you a summary of past data to describe what has happened. You likely use descriptive data analysis to track […]
Read moreExperiential Retail: Unifying Online And Offline Worlds In The Retail Industry
Among all the changes that retailers had to adapt to over the past decade, one of the most important – and one that some, unfortunately, didn’t recognize – is the transition to experiential retail. You are no longer selling things. You’re selling experiences. Coinciding with the rise of the millennial generation and its spending power, […]
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