Category: Real-time analytics

Converting Retail Big Data Into Predictive Insights

People tend to talk about big data as one, all-encompassing technology, but the truth is, you can perform big data analysis in different ways. As a retailer, you are probably familiar with descriptive analysis, which gives you a summary of past data to describe what has happened. You likely use descriptive data analysis to track […]

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Experiential Retail: Unifying Online And Offline Worlds In The Retail Industry

Among all the changes that retailers had to adapt to over the past decade, one of the most important – and one that some, unfortunately, didn’t recognize – is the transition to experiential retail. You are no longer selling things. You’re selling experiences. Coinciding with the rise of the millennial generation and its spending power, […]

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Leveraging Big Data To Create Big Deal Experiences

Retail technology collects volume upon volume of data about sales, inventory changes, employee performance, customer behaviors – not to mention when and where it all happens. A pivotal fact about data, however, is that it’s not how much retailers collect; it’s how they use it. The solutions you use may give you the capability to […]

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How innovation driven by consumer insight is helping retail businesses compete and grow

As the Oxford Economics research SMEs: Equipped to Compete indicates, SME retailers are dealing with the same shifting customer expectations as their larger competitors. So how are SMEs equipped to face new challenges in the retail sector and are they competing on a more level playing field? As a result of increased access to information and […]

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